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6 Common Checkout Mistakes No One Should Make

KISSmetrics provides a list of six common mistakes people make when they create checkout processes. For the most part I agree.

Every field you make the shopper fill out increases the potential for human error. Errors mean frustration. Frustration means abandonment.

KISSmetrics provides a list of six common mistakes people make when they create checkout processes. For the most part I agree.

As they state in the article, the goal should be first and foremost to complete the sale. Everything else is optional, and you can collect as much data as you like after the sale is complete.

I’m not entirely sure I agree with their idea that you shouldn’t force people to create accounts. While I agree that it does complicate the purchase process a bit, it seems like this could be well integrated into the purchase process. I will say I’m not a big fan of collecting passwords, which is almost too much responsibility in this day and age (I don’t want to have to be one of those companies that have to report to the world that they’ve been hacked and everyone needs to change their passwords).

I definitely agree with their point that emphasizing coupon codes isn’t a good idea. Every time I see one of those buttons for “Add/Edit Coupon Codes” I feel like everyone else is getting a better deal than me, and I invariably do a web search to find a coupon code. I’m rarely successful, but I do sometimes find a better deal on a different website…

Read the full article at blog.kissmetrics.com

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