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8 Psychological Triggers to Optimize Your Pricing Page

Thoughtful post that examines several tactics you can use in your online positioning to drive more conversions.

Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.

The way things are presented to people affects their decision-making. In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.

This is a great article by Talia Wolf, CEO and Founder of Conversioner explaining eight specific pricing psychology tactics websites use to drive more sales and motivate consumers to buy more expensive products/packages.

Key triggers described in the article include:
  • Decoy Effect
  • Anchoring Effect
  • Analysis Paralysis
  • Scarcity
  • Loss Aversion
  • Hyperbolic Discounting
  • Choice Supportive
  • Trust

Read the full article at blog.kissmetrics.com

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