This is where you will find additional resources for my upcoming presentation at IAAPA entitled, ““How to” Guide for Research Tactics Within the Attractions Industry”
Key Takeaways There are six reasons why attractions should not use review site ratings in lieu of a traditional guest satisfaction survey: Annual and monthly
Devon Stone of the LegalEagle YouTube channel explores the legal aspects of Non-Fungible Tokens (NFTs) and the potential issues for issuers and buyers.
In the April 2022 edition of Experian’s Global Insights Report they find that consumers continue to migrate to online stores and that they are more concerned about online security and data usage than ever before.
Blockchain-based NFT tickets and season passes are being promoted as a way for attractions to better serve customers and make more money.
An article on Medium shows how important it is to communicate to front-line cashiers the impact, importance, and benefit of customer loyalty program registrations.
Harvard Business Review published a great article on measuring the effectiveness (and ensuring the profitability) of your loyalty program.
Momentive and CNC recently found that almost half of consumers are very concerned about rising gas and food prices, and it is beginning to impact discretionary spending on dining out and vacations.
Janet Jaiswal provides a well-thought-out, well-researched article about the direct impact of innovation, technology, and the customer experience on hotel loyalty.
PAYMNTS.com recently reported on consumer attitudes towards different restaurant activity programs, segmented by the techiness of the respondents.
Cheetah Digital has released its annual study of consumer attitudes about personalization, privacy, messaging, advertising, and brand loyalty.
JungleScout’s recent quarterly survey (2022Q1) found that consumers are spending less on discretionary goods, looking for deals, and focusing on at-home experiences.
Campaign Monitor has published a list of 17 low-budget (or free) email testing tools for 2022.
When it comes to brand loyalty, product quality still rules, but younger consumers are also looking for a sense of community.
Martech.org just published a thoughtful piece about how brands integrating significant digital components need to be thoughtful about how they may be impacting the real-life experience.
Email Marketing Journal has published a comprehensive guide to selecting email deliverability tools for your business.
The leadership team at Annex Cloud assembled their top 10 loyalty trends for 2022, along with commentary. It is an excellent read.
Campaign Monitor examples the impact Apple Mail Privacy Protection (MPP) has had on open rates since it was introduced last fall.
According to a recent survey by autoinsurance.com, 49% of drivers say they’ve reduced the amount and length of trips they’ve taken and 33% have reduced spending in other categories.
Antivo has released their very detailed (65 pg) report of a survey they conducted of 325 corporate marketers and using data from 25 million actions among consumers participating in their loyalty system.
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