We use Content Groups on the Six Flags Google Analytics account for tracking both our store pages and our ride pages across parks. At Six Flags, each park’s website is a subdirectory off of the main sixflags.com domain. The pages for each park fall within a similar structure within each subdirectory. For example: sixflags.com/overtexas/store/season-passes sixflags.com/fiestatexas/store/season-passes…
Category: Analytics
Analytics
Attribution and Google Analytics
by Mark Kupferman • • 0 Comments
Jonathan Weber at Lunametrics explains in detail how Google Analytics determines the source of your site visitors. He delves into the different information Google will use to try to put your visitors into each category, and explains what happens if it can’t find any of that information. Read the full article at www.lunametrics.com
Analytics
Smart Marketing: Using Online Analytics to Understand Guests
by Mark Kupferman • • 0 Comments
On November 18 Jeff Prystako of WDD (We Do Digital) and I presented “Smart Marketing: Using Online Analytics to Understand Your Guest” at the International Association of Amusement Parks annual Attractions Expo in Orlando, Florida. We covered a variety of topics ranging from the overall value of analytics to various ways you could maximize your…
Analytics
Guide to Cross device tracking with User Id in Google Analytics
by Mark Kupferman • • 0 Comments
Great guide to cleaning up your Google Analytics profile when people visit your site from multiple devices. This article walks you through the admittedly technical process of setting up your Google Analytics so that you can track your web visitors from one device to the next. While the benefit of doing this are fairly obvious…
Analytics
Track Content With Enhanced Ecommerce – Simo Ahava’s blog
by Mark Kupferman • • 0 Comments
Simo Ahava writes fantastic articles about implementing Google Tag Manager and Google Analytics. They are very detailed and include numerous images. In this article he explains how to implement Enhanced Ecommerce in Google Analytics. In this article, I’ll walk you through the steps I went to implement the solution, along with examples of the data…
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