MarketingSherpa offers a chart from their 2013 Email Benchmark reports which shows the top tactics email marketers are using to improve deliverability. At the top of the list is “Provide an easy unsubscribe process” followed by “measure and remove hard bouncers” and “clean list regularly.” The list coincides with my own experience, although I have…
Category: Email Marketing
Email Marketing
Measuring the Success of Your Email Campaigns Webinar
by Mark Kupferman • • 0 Comments
Litmus has published the slides, recording and Q&A with Dotmailer’s Skip Fidura describing to most effectively track and measure the success of your email campaigns. The Q&A section offers some interesting pointers about what is relevant and can safely be ignored. It isn’t particularly advanced, but I found it to be interesting. It will be…