Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday

This is a great analysis by Rand Fishkin at Moz.com exploring whether it makes sense to “gate” content behind a form. As he points out, content gating works great when you are looking to generate leads and better understand who is viewing your content — but it does reduce the number of people who will see the content.

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