Email Marketing Chart: How to improve deliverability (MarketingSherpa)

MarketingSherpa offers a chart from their 2013 Email Benchmark reports which shows the top tactics email marketers are using to improve deliverability.

At the top of the list is “Provide an easy unsubscribe process” followed by “measure and remove hard bouncers” and “clean list regularly.”

The list coincides with my own experience, although I have to say that even more than a struggle than deliverability is disengagement — people who receive emails and newsletters who never open them.

Read the full article at www.marketingsherpa.com

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