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Email Marketing versus Email Automation

Nice overview on the differences between email marketing and marketing automation prepared by Kevin George at EmailMonks.

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well.

Source: Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it.

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