This article walks you through the admittedly technical process of setting up your Google Analytics so that you can track your web visitors from one device to the next. While the benefit of doing this are fairly obvious (improved attribution modeling, better unique visitor counts, etc) it does require giving everyone a unique ID, which almost requires that everyone logs in.
Guide to Cross device tracking with User Id in Google Analytics
by Mark Kupferman • • 0 Comments
Great guide to cleaning up your Google Analytics profile when people visit your site from multiple devices.
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