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20 Questions a Journalist Should Ask About Poll Results

My apologies, gentle reader, for the fact that I appear to have fallen off the Earth for the past several months — work has been exceptionally busy, and I haven’t had much time to look at research ssoftware. I can tell you that right now I am using Qualtrics and having a great time with it.

In other news, I came across a particularly good article on the web site of the by and entitled, “20 Questions a Journalist Should Ask About Poll Results.” Im not a journalist — but what I find particularly helpful about this article is that it helps me understand the way other people are viewing (or should be viewing) my research and gives me some great things to think about when I’m putting together my own projects.

Some of the key questions include:

  • Who did the poll?
  • Who paid for the poll and why was it done?
  • How many people were interviewed?
  • How were those people chosen?
  • What group were those people chosen from?
  • Are the results based on everyone who was interviewed?
  • How were the interviews conducted
  • What is the sampling error?

Etc, etc. There are 20 questions in all, and each question is followed by a detailed answer. To read the article, go to the web site.

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