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Statistical Analysis with R

University of Missouri graduate student Mitch Hardin recently posted a note on his blog about how after spending a lot of quality time with SPSS he switched to R, a free software environment for statistical computing and graphics that runs on a variety of platforms (Windows, MacOS, Unix).

Although R is “almost entirely command-line driven,” Mitch likes the fact that it offers more information about what is going on and there are a lot of user-defined function. Personally, I can’t imagine using a command-line to do my stats processing, but then I’m not a big one for getting things done in SPSS syntax either. I couldn’t find much evidence of people using R for marketing research, but the software is free and I can’t imagine why it wouldn’t work if you needed a powerful statistical package but didn’t want to spend a lot of money.

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