Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammed has written an interesting research driven exploration of whether or not it has a negative impact on your landing page conversions if you include your site’s regular navigation on the page. He provides results of four different tests which appear to prove that your primary conversion goal will be compromised if you make it easy for page visitors to roam your site. In addition to the test results he provides a good overview of landing pages and why they are important.

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