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Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammed has written an interesting research driven exploration of whether or not it has a negative impact on your landing page conversions if you include your site’s regular navigation on the page. He provides results of four different tests which appear to prove that your primary conversion goal will be compromised if you make…

How to Use Content Grouping In Google Analytics

We use Content Groups on the Six Flags Google Analytics account for tracking both our store pages and our ride pages across parks. At Six Flags, each park’s website is a subdirectory off of the main sixflags.com domain. The pages for each park fall within a similar structure within each subdirectory. For example: sixflags.com/overtexas/store/season-passes sixflags.com/fiestatexas/store/season-passes…