Simo Ahava writes fantastic articles about implementing Google Tag Manager and Google Analytics. They are very detailed and include numerous images. In this article he explains how to implement Enhanced Ecommerce in Google Analytics.
In this article, I’ll walk you through the steps I went to implement the solution, along with examples of the data I can now access through Google Analytics’ reporting interface. As you might have guessed, if you’ve read my articles before, I implemented Enhanced Ecommerce with Google Tag Manager. Note, this is not a step-by-step guide, but should rather provide inspiration for you to think out-of-the-box when it comes to Google Analytics’ features.